Words of Widsom

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Interview with a Service Superstar #4

We will periodically bring you interviews with people who work like they own it! These service superstars consistently work with pride, passion, and professionalism. The purpose of these interviews is to gain some insight into how these world-class service professionals approach their job and what is needed to keep them

Honor Your Customers

The more I think about it, the more I realize that serving is about honoring. Hoteliers and spa professionals honor their guests…healthcare professionals honor their patients…educators honor their students and so on. To fully understand what this article is about, let us first define “honor”. A quick review of any

Be Welcoming

As a follow up to my article about being eager to serve, it is important to highlight the importance of the entire welcome experience. There is a popular saying that goes, You never get a second chance to make a first impression. While it is possible, it can be difficult

The Three Ingredients of Engaging Service

On a recent family trip to Bali, we had the privilege of flying on Korean Air. Virtually every touchpoint was memorable. Everything from the reservations process, to the actual flights, was world-class, and I was able to glean some key learning points to share with you. I am a firm believer

The Most Important Thing

I have two confessions to make. One is…I am a huge fan of Zappos.com. So much so that I am dedicating a large chunk of this article to their renowned service culture. Every time I meet someone who has shopped at Zappos.com, the reaction is always the same, “I love

EngageMe Background – Video Clip…

Listen to Bryan give the background and inspiration behind the “EngageMe” line of merchandise. It is amazing how a negative situation can be used to create a very positive one. Watch and enjoy!

Inform & Inspire – Video Clip

Contrary to what many people think, wowing customers does not have to be an expensive task. Many times a WOW moment may not cost anything. Look for ways to wow daily. The key word is daily. Behaviors become habits when they are done everyday (preferably multiple times per day). To

How To Serve a VIP

When I was a line employee in the hotel business, I would usually be the person assigned to serve the VIP guests. Whether I was a server or a concierge, my managers trusted me to provide exceptional customer service to the CEO’s, celebrities, and royalty that would visit. In my

The 1st Step of Service: Be Eager to Serve

Have you ever walked into a business and left before you were served?  That scenario has happened to me multiple times.  On past occasions, I left because the staff showed no sense of urgency to be of service. Please note that the business(s) had the product or service I wanted,

The Double-Platinum Rule 2.0: Inform & Inspire

When I wrote the Double Platinum Rule years ago, my intent was to communicate the importance of exceeding customer expectations. To exceed expectations, you must not only treat people the way they want to be treated (Platinum Rule), but treat people the way they don’t even know they want to be treated

Customer Problem Resolution: The 100% Principle

When it comes to serving others, chances are that you will make mistakes occasionally. Even in the most opulent, 5-star hotels and restaurants, guests are sometimes disappointed. The same goes for hospitals, banks, nursing homes, spas, airlines, and any other businesses that serve people. The key to this seemingly unavoidable dilemma