Contrary to what many people think, wowing customers does not have to be an expensive task. Many times a WOW moment may not cost anything. Look for ways to wow daily. The key word is daily. Behaviors become habits when they are done everyday (preferably multiple times per day). To inform and inspire is to add value to someone else’s life. The double-platinum rule is about providing knowledge that someone can take with them.
If anyone is going to do a shortcut, it won’t be me. I refuse to do my job half-way. Not today. There are all kinds of ways for things to go wrong. Let them be accidents. I will not allow myself to intentionally do less than I am capable of doing.