Contrary to what many people think, wowing customers does not have to be an expensive task. Many times a WOW moment may not cost anything. Look for ways to wow daily. The key word is daily. Behaviors become habits when they are done everyday (preferably multiple times per day). To inform and inspire is to add value to someone else’s life. The double-platinum rule is about providing knowledge that someone can take with them.

Caring Works Both Ways
Someone recently asked me: “How do you lead an employee who doesn’t want to do an inch more than is required? He’s not necessarily a