Words of Widsom

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5-Star Employees – Part 3

In two previous articles, I wrote about the influence that 5-star employees have on their guests, their team, and their company. These 5-star employees take immense pride in their jobs and refuse to settle for anything less than giving exceptional service. In part 1 of this series, I reviewed four

Service Superstars Part 2: Treat them like they own it!

“The trouble with having employees is that eventually you have to pay them.” Wow! I heard a manager make that comment not too long ago, and I had to look at him to see if he was serious. Unfortunately, he was. Recently, I wrote an article entitled Work like you

Service Ambassadors: The Key to Providing World-Class Service

It’s amazing who some business owners and managers allow to represent their company. On a recent trip, I stopped at a sandwich shop to order some lunch. After the employee told me they were out of the sandwich that I ordered, I asked for her menu recommendation; to which she

Guest Problem Resolution 101: Power of the Follow-Up

A few years ago, I saw some statistics that showed the top reasons why customers stop using companies: 9% of customers leave because of competitors 14% of customers leave because of dissatisfaction with the product 67% of customers leave because of an attitude of indifference on the part of a

5 Stars vs. 4 Stars: What’s the difference?

Championship winning coaches have a habit of demanding excellence from everyone on their team. They never tolerate mediocrity from anyone. Incredibly high standards are discussed everyday (yes, everyday). This article, however, is not about sports. Nor is it about AAA ratings, Mobil ratings, or Michelin Guide ratings. It is about

The Double-Platinum Rule

Whenever I deliver a keynote, training workshop, or explain my company’s service philosophy, I begin with an in-depth discussion on the three service rules. They are the Golden Rule, Platinum Rule, and Double Platinum Rule. Surely, you’ve heard of the Golden Rule, which basically states that you should treat others

Engage every Customer: One Touchpoint at a Time

Engaging your customers is not rocket science. With all of the articles, books, blogs, videos and conferences that are available, it can seem that creating an engaging service experience requires a lifetime worth of training. Not true. If you asked me, “how can we improve our service tomorrow?”, I would

5 Star Leadership: What does it take to be a 5-star leader?

Five-star leaders share many of the same qualities. One such quality is they believe that their team CAN be great. And that greatness is tied to the leaders’ high expectations.  Low expectations promote average and low performance, while high expectations promote high performance. Period. Blaming staff I’ve heard many managers

World-Class Service: What if every employee served like a concierge?

Employees often feel constrained by their job titles. Doormen should mainly open doors, massage therapists should mainly give massage treatments, and room attendants should mainly clean rooms. This type of constraint can inhibit the potential creativity and zeal that employees experience in their jobs. I’ve held close to 20 different

Service Excellence: A Destination or a Journey?

Appreciate where you are, but imagine where you could be. That is the mantra of continuous improvement. World-class hotels, restaurants, and spas are never content with the status-quo. Good is not good enough. They believe that running an exceptional operation is like studying for a 100% on a test; they

Hiring & Engaging a World-Class Team

When I was hired over a decade ago to join a hotel, the general manager told me that if in 6-months the team was not better as a result of me being hired, then I’ve failed. Wow, what pressure! He explained that, just like on a sports team, the primary