Contrary to what many people think, wowing customers does not have to be an expensive task. Many times a WOW moment may not cost anything. Look for ways to wow daily. The key word is daily. Behaviors become habits when they are done everyday (preferably multiple times per day). To inform and inspire is to add value to someone else’s life. The double-platinum rule is about providing knowledge that someone can take with them.

SMOOTH’s Secret to Hospitality Excellence
Who is Smooth? (Read on to find out!) My family and I recently stayed at the luxurious Curtain Bluff resort on the beautiful island of Antigua, West Indies. It was
